Corporate partnership spotlight: Altar’d State

Ayanna Jolivet Mccloud | September 14, 2021


Bottom row: Executive Director Ayanna Jolivet Mccloud receives check from Altar’d State employees; Watershed Specialist Mashal Awais leads Altar’d State staff members on a volunteer event in search of nurdles


Altar’d State is “a women’s fashion boutique with a mission to fill a gap in the retail industry and change the world for the better.” The company’s Sugar Land store contacted Bayou City Waterkeeper in April 2021 and asked if we were interested in being their featured charity for the May-July 2021 quarter as part of “Mission Monday.” Through Mission Monday, individual Altar’d State stores donate 10% of net proceeds every Monday to a local non-profit charity. 

As part of Mission Monday, the store asked us to table at the store at least twice and host a volunteer event. Our staff tabled twice at the store, and Mashal Awais, our watershed specialist took a group of employees out for a volunteer day of nurdles sampling. The store also disseminated BCWK stickers and info about BCWK to customers throughout the donation period.

During a hot summer morning in June earlier this year, we were joined by an energetic group of about 10 staff members from Altar’d State at Surfside, Texas. We patrolled the beach in search of nurdles. Although we weren’t able to find many nurdles that morning (which is a good thing) they were very keen to learn about microplastics and the scale at which nurdles are silently polluting our waterways. The group had a great time, and were appreciative of our efforts to protect our coastal waters, and learn more about nurdle sampling. 

Altar’d State donated $2,655 to Bayou City Waterkeeper as a result of this corporate partnership. We hope you’ll also consider making a donation to Bayou City Water or explore becoming a corporate partner.